Nielsen Changed the Ratings Again with the Addition of ARF DASH
In September 2025, we wrote a technical primer on how Nielsen switched to “Big Data + Panel” and why it caused wrestling ratings to drop. This week, ratings jumped. AEW Dynamite was up 31%. Collision nearly doubled. SmackDown hit its highest 18-49 in months. Here is what has changed. Why Did Ratings Go Up This Week? Nielsen changed the …