Tag: TV Ratings

Nielsen Changed the Ratings Again with the Addition of ARF DASH

In September 2025, we wrote a technical primer on how Nielsen switched to “Big Data + Panel” and why it caused wrestling ratings to drop. This week, ratings jumped. AEW Dynamite was up 31%. Collision nearly doubled. SmackDown hit its highest 18-49 in months. Here is what has changed. Why Did Ratings Go Up This Week? Nielsen changed the …

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Understanding Nielsen’s Big Data + Panel: A Technical Primer for Wrestling Fans

Nielsen changed how they measure TV audiences in September 2025. Wrestling ratings crashed. Here’s how the system actually works and why it might affect wrestling differently. What Changed in September 2025 For 75 years, Nielsen measured TV audiences using one method: people meters in household panels. In September 2025, they switched to a hybrid system called “Big Data + …

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