Embracing the fun in Wrestling
In September 2025, we wrote a technical primer on how Nielsen switched to “Big Data + Panel” and why it caused wrestling ratings to drop. This week, ratings jumped. AEW Dynamite was up 31%. Collision nearly doubled. SmackDown hit its highest 18-49 in months. Here is what has changed. Why Did Ratings Go Up This Week? Nielsen changed the …
Nielsen changed how they measure TV audiences in September 2025. Wrestling ratings crashed. Here’s how the system actually works and why it might affect wrestling differently. What Changed in September 2025 For 75 years, Nielsen measured TV audiences using one method: people meters in household panels. In September 2025, they switched to a hybrid system called “Big Data + …
One of the biggest stories surrounding WRESTLEMANIA 37, was Night One’s history making main event, which saw Sasha Banks and Bianca Belair go head to head for the Smackdown Women’s Championship. WRESTLEMANIA is always a time where emotions run high for WWE superstars, but this time, it was even more significant as these incredibly talented women took center stage at American …
